Acronis Celebrates Recognition of Three Leaders on CRN’s 2023 Women of the Channel List

May 9, 2023 : Acronis, a global leader in cyber protection, has been recognized for its exceptional female leaders in the technology industry. Three Acronis executives, Florence Jule, Fernanda Silva, and Kelsey Buller, have been named to the prestigious Women of the Channel (WOTC) list for 2023 by CRN®, a brand of The Channel Company. This annual recognition honours woman who have made remarkable contributions and demonstrated visionary leadership within vendor, distributor, and solution-provider organizations.

Florence Jule, Senior Director of Americas Marketing at Acronis, expressed her gratitude for the recognition and highlighted the importance of building tailored channel programs to help partners grow. By actively listening to partners and understanding their specific challenges, Acronis can establish strong, collaborative relationships based on trust. Jule’s dedication and the accomplishments of her peers reflect the ongoing commitment to channel excellence and the bright future that lies ahead for Acronis and its partners.

Fernanda Silva, Senior Manager of Channel Sales at Acronis, credited the company’s success to its robust and well-orchestrated channel program and partnership benefits. The recognition from CRN serves as a testament to the hard work invested in enhancing Acronis’ channel offerings and fostering strong partnerships.

The women honoured on the 2023 CRN WOTC list play pivotal roles in driving the success of Acronis and its partners. Their strategic thinking, leadership, and channel advocacy contribute directly to the growth and development of the channel. They have implemented streamlined managed service provider (MSP) recruitment services, transformed partner marketing strategies, and introduced innovative MSP questionnaires to expedite onboarding and facilitate customized partnerships.

Kelsey Buller, Partner Marketing Manager at Acronis, expressed her gratitude for the recognition and hopes that her achievements would inspire future generations of women leaders in the tech industry. Buller’s accomplishments and dedication serve as a testament to the continued progress of women in technology.

The Acronis women leaders of the channel have successfully created a channel framework that aligns the company’s sales and marketing teams with each partner’s unique business and marketing strategy. This approach ensures a deep understanding of partner needs, enabling Acronis to develop effective business and marketing plans that drive revenue growth and product adoption.

Blaine Raddon, CEO of The Channel Company, commended this year’s honorees and recognized their significant achievements in paving the way for continued success in the IT channel. The presence of these exceptional women strengthens the channel, and their future endeavours are eagerly anticipated.

Acronis continues to lead the way in empowering women in the technology industry. The recognition of its female leaders in the WOTC list reaffirms the company’s commitment to channelling excellence and fostering strong partnerships.