Clue's Co-CEOs Encourage Users to Invest in Menstrual Tracking App

April 24, 2023 : Clue, a menstrual tracking app that provides accurate information about reproductive health, invites its users to invest in the company via crowdfunding for the first time. In its latest funding round, the Clue has recently raised €7m from existing investors Balderton Capital and Union Square Ventures. However, by inviting users to invest, Clue aims to bring its community closer to the product development process and offer them the chance to share in the company’s future success. Users who invest will also have the opportunity to participate in and influence the app’s development through feature polls, testing, and direct forums with the Clue team.

With millions of users, Clue offers a free Period Tracking feature and paid features like Clue Conceive and Clue Pregnancy to support its mission of providing accessible and inclusive information about menstrual health. The app aims to prioritize women and people with cycles by building and refining technology and data that can benefit these users, regardless of personal beliefs or external factors that may try to weaponize reproductive healthcare. Clue collaborates with universities, researchers, and clinicians to bring fresh insights to its community, breaking new ground in women’s health research.

The move to invite users to invest has the potential to encourage more women to start investing, which can address the gender imbalance in investment. Clue’s users are mostly women, and women are less likely to invest than men and less likely to be invested in. Clue’s move to empower its community and contribute positively to closing the gender investment gap is welcomed.

The funding will go towards vital research projects that affect the Clue community. Clue aims to answer questions around vital issues such as how environmental pollution affects the cycle, whether cycle patterns predict when someone will enter perimenopause and how women respond to medical interventions such as vaccines at different cycle phases. Women’s health has historically been massively underfunded and under-researched, resulting in inadequate understanding and care of female bodies. The research funded by these investments will play a vital role in demystifying women’s health.