MLB teams up with BaubleBar for new accessories line

April 18, 2023 : BaubleBar, a fashionable and affordable accessories line, has grown exponentially since its inception over a decade ago. Co-founders Daniella Yacobovsky and Amy Jain, who met while working in investment banking in New York City, came up with the idea for BaubleBar after receiving their MBAs at Harvard Business School. The company started with fast fashion jewellery and accessories but has since expanded into new lifestyle categories such as blankets, phone cases, storage, and licensing collections. BaubleBar’s licensing business began with a successful partnership with Disney and has now ventured into sports with partnerships including the WNBA, NBA, and NFL, available on,, and select major stadiums.

BaubleBar’s licensing partnerships have become an important part of its assortment, accounting for about 15% of total sales. Over 65% of customers who purchase a licensed product also purchase something from BaubleBar’s non-licensed collection, as both are designed to be layered and worn together. BaubleBar’s licensing deals offer a new and fun way for people to express themselves, particularly for sporting events where there isn’t much out there in terms of ways to accessorize. BaubleBar’s licensed collections have become popular with fashionistas, including girlfriends and wives of favourite athletes. They have transformed the average crew neck and jersey into statement pieces that flaunt their respective teams. BaubleBar’s NFL teams, including KC Chiefs, Buffalo Bills, Dallas Cowboys, San Fran 49ers, Green Bay Packers, and Philadelphia Eagles, performed the best from a sales perspective. Golden State Warriors, LA Lakers, Boston Celtics, Dallas Mavericks, Chicago Bulls, and NY Knicks proved to be the most popular for the NBA.

BaubleBar currently sells its collection of jewellery, hair, tech, and home accessories at 7,500+ points of distribution across 25 countries. BaubleBar expanded its best-selling SUGARFIX by BaubleBar line to all 1,800 Target doors within six months of its initial launch in 2017, which allowed the brand to reach a new audience and create stylish accessories at even more affordable prices.