Ram is previewing recent electric pickup to rival Ford, Rivian and others

On Thursday, Ram Truck previewed its forthcoming electric pickup at the CES technology show. The automaker is planning to enter the emerging segment in the coming year to compete with Detroit rivals Rivian and, potentially, Tesla.

The Stellantis truck brand shows the Ram 1500 Revolution BEV concept following a production model anticipated to be unveiled. While the truck transmits a name with Ram’s current full-size pickup, it’s recently a vehicle from the ground up featuring the company’s recent electric architecture.

Its exterior created design is noticeably a “RAM” with illuminated badging and recent lighting patterns. Still, the vehicle’s interior features a more modern, clean and tech-centric design than the present Ram pickups. The interior features the recent physical buttons, a 28-inch touchscreen housing most controls, and a glass roof.

Stellantis executives should have disclosed how similar next year’s production piece will be to the concept cars. They referred to the concept cars as a roadmap for the brand’s future products.

Stellantis did not release the range or performance specifications of the concept vehicle. It did detail a list of potentials like a “Shadow Mode” where the car could follow the driver at a distance, an in-vehicle artificial intelligence personal helper, and a retractable steering wheel for self-driving qualities.

The electric Ram truck is anticipated to join an increasingly crowded segment of electric pickups, including the GMC Hummer EV and Ford.

 F-150 Lightning, Lordstown Endurance and given Rivian R1T. Other products anticipated by the coming year include the Chevrolet Silverado EV, GMC Sierra EV and the long-delayed Tesla Cybertruck.

“When we come for 2024, it will be at the meeting when demand, anticipation, and infrastructure are ready,” he added. “We don’t think we’re ‘late,’ so to speak. We’re going to be reaching the market at the same right time.

Stellantis appears to have yet to make plans to complete the production of its gas- or diesel-powered pickup trucks sooner. Koval said EV adoption would only occur after some expected.

Thus far, the most successful electric truck has been Ford’s F-150 Lightning. The Rivian R1T and $110,000 Hummer EV pickup have been a slower ramp-up production, while Lordstown just began delivering vehicles to commercial customers.